I created and curated a full brand campaign for Lumina Creative Co., a fictional creative agency centered around empowering small businesses and supporting emerging creatives. Lumina was designed to make thoughtful and professional design more accessible while building meaningful connections within communities. The brand focuses on creativity, authenticity, and collaboration, helping businesses tell their stories in a way that feels both beautiful and purposeful.

I developed a complete brand voice and identity guide that defined Lumina’s tone, personality, and messaging across platforms. This included voice analysis, audience research, brand values, and content examples to ensure consistency and clarity. The final result reflects a warm and encouraging brand that highlights creativity while uplifting the people and communities it serves.

Click the image below to see the full project.